Serve ads to the audience you want,
without paying for the ones you don’t

Combine the power of your 30-second TV ad with the precision targeting of digital.

Addressable TV

Serve ads to your target audience with the largest national addressable TV platform. Addressable TV is the process of serving household specific TV advertising based on an advertiser defined target in a privacy compliant manner – regardless of programming or time of day in both live and playback modes. Addressable TV can help you serve your message to the best qualified households virtually each time – instead of leaving that to chance.

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Cross-Screen Addressable

Serve ads to the same target audiences on TV and mobile across tens of billions of impressions and receive unified cross-screen measurement looking at how ad exposure across screens affected sales or conversions.

“Addressable TV is the gold standard of ROI measurement.”
Andy Fisher — Chief Analytics Officer, Merkle
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AT&T AdWorks can help advertisers reach the right audience and deliver a better ROI. Interested in learning how we can help you?

Download Media Kit
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AT&T AdWorks Media Kit

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