Targeted Sponsorships

Now more than ever, you need new ways to reach your target audience. DIRECTV delivers new opportunities through targeted sponsorships.

Sports Advertising

DIRECTV’s sports advertising platform features enhanced programming and targeted sponsorship opportunities. We’ll make sure that your message is broadcast loud and clear. We invite you to check out some of our branded campaigns.

NFL Sunday Ticket™

Everyone knows DIRECTV is the undisputed leader in sports and the only place for NFL SUNDAY TICKET™. Loyal subscribers and Fantasy Football players score more with interactive apps like Player Tracker & Alerts, Standings and NFL Trivia. Viewers never miss a play watching RED ZONE CHANNEL® (hottest plays, shown live on channel 703) or the Game Mix channel with up to eight games on one screen.* With a subscription to NFL SUNDAY TICKET™ To-Go fans get all the games no matter where they are — on their smartphone, e-reader or computer.

*For full Mix Channel and interactive functionality, a D10 (or later) model interactive DIRECTV receiver is required.

Watch Branded Campaign Take a closer look at NFL SUNDAY TICKET™
NASCAR HotPass™

Every NASCAR® race is available in HD - with picture so crisp and lifelike that viewers will "feel the thunder" in their living room. NASCAR HotPass™ in HD offers a full-sensory experience of being at the track, in pit row and behind the wheel. This is the best way to watch a NASCAR® race on TV. And all new in 2010, the DIRECTV Head to Head Knockout bracket connects fans to NASCAR like never before.

Watch Branded Campaign Get behind the wheel of NASCAR HotPass™
NCAA® March Madness®

Viewers can access up to 64 live games of the NCAA Division 1 Men's tournament. With the NCAA® MARCH MADNESS® package, subscribers receive up to 37 games from outside of their region from the 1st three rounds. Combine that with the coverage from CBS and ESPN and you get the excitement of up to 64 games, all in HD. Advertising sold in the first three rounds of action, totaling 56 games. Game Mix allows viewers to catch the excitement and edge-of-your-seat action of up to four games on one screen. With the Interactive Bracket, viewers can pick favorites and track their progress. Real-Time Updates provide scores on other games without missing the action of the game that viewers are tuned into.

Watch Branded Campaign Check out NCAA® March Madness® on DIRECTV

MLB Extra Innings®

Viewers can follow their favorite team no matter where they live with up to 80 out-of-market games a week. Game Mix allows viewers to see up to eight games on one screen or select any one of them to see full screen action. Number of games varies by market. Blackout restrictions and other conditions apply to all sports programming.

Catch more MLB on DIRECTV

NHL® Center Ice®

With NHL® CENTER ICE®, viewers can follow their favorite teams and players from outside their local area, no matter where they live! Up to 40 exciting games each week, including up to 20 games a week in blazing HD, plus dual feeds (choose between home and away broadcasts) when available, as well as select Stanley Cup playoff games. NHL® CENTER ICE® also gives access to the NHL Network™, a 24-hour all-access pass to the most comprehensive hockey coverage, both on and off the ice. The ticket to the best ice action on TV!

TENNIS GRAND SLAM EVENTS

DIRECTV is your ticket to scoring a courtside seat. DIRECTV’s Interactive services offers access to the most live Grand Slam season matches—all in razor-sharp HD. With the Mix channels, you can watch six matches simultaneously on mini-screens and use your interactive remote to hear live audio from the match of your choosing. With a single click, any one of the six matches can be enlarged on the full-screen Court Channel. “Match Guide” provides you with live scoring from matches in progress plus the ability to tune directly to the match you want by selecting it with your remote. “Recent Results” offers a real-time view of completed, in-progress and upcoming singles matches from the current and prior day. Finally, the “Men’s Draw” and “Women’s Draw” interactive features show how players are progressing throughout the tournament.

GOLF GRAND SLAM EVENTS

Experience the ultimate coverage of the 2010 Golf Grand Slam Events. Viewers can follow their favorite players with the mix channels that offer 4 major golf championships hosted by the PGA. See network coverage of storied competition plus three additional full-screen channels. Viewers can catch all the action in crystal clear HD and keep tabs on all the top golfers with an interactive leaderboard. A range of interactive features are specifically designed to enhance your enjoyment of the Grand Slam events: see current scores of Top 5 players or expand list to see a full leaderboard. Access any golfer’s hole-by-hole stats with the scorecard. Plus, viewers can go back through time with a complete list of past champions-or test their knowledge with Golf Championship Trivia Quiz.

Additional Sports Offerings

  • MLB
  • MLB Network
  • MLB Play-offs
  • Monday Night Football
  • NCAA Bowl Games
  • College Basketball Championship Week
  • NFL Network
  • NASCAR® Nationwide® Series™
  • NASCAR® Sprint® Series™
  • NASCAR® Camping World® Series™
  • NHL®
  • PGA
  • Big 10 Network
  • ESPN GamePlan
  • ESPN FULL COURT
  • Ryder Cup

DIRECTV Cinema

DIRECTV subscribers are heavy movie consumers and advertisers can now reach them in the most natural and uncluttered environment through DIRECTV Cinema™, DIRECTV’s quality pay-per-view film service.

Maltin Minute

Renowned film critic, Leonard Maltin, hand selects and reviews new DIRECTV Cinema films each month. This Maltin Minute airs directly prior to the film (1 to 2 minutes long). Leonard Maltin also hosts a 1 minute segment where he thanks the viewers for choosing DIRECTV Cinema and informs them how to order. Either the Maltin Minute or the Maltin How-To-Order segment will air directly prior to each film.

With the Maltin Minute Sponsorship, one exclusive theatrical :30 commercial or full trailer (up to 2:30 minutes) will be placed in front of the Maltin segment at the start time of EVERY available DIRECTV Cinema film.

The full trailer will also be readily accessible to viewers through our DVRs under the Top Movies tab, clickable poster on the DIRECTV on Demand home page, and air in prime time on DIRECTV’s exclusive commercial-free network, The 101.

Reach 2.5MM to 3.5MM movie enthusiasts each week in an exclusive environment!

Maltin Minute Sponsorships are sold on a 1 week basis and require a media schedule.

The 101® Network

The 101® Network is a channel exclusive to DIRECTV that represents a unique platform in advertising options. No other entertainment service provider, cable or satellite, provides its customers with a channel dedicated to broadcasting original, cutting-edge programming. Sponsorship opportunities include billboards, sweepstakes, vignettes and product placement interaction.

Featured on The 101™ Network
Featured on The 101® Network
  • The Wire
  • Friday Night Lights
  • Underbelly
  • Brotherhood
  • Supreme Court Of Comedy
  • Trailer Park Boys
  • The Dan Patrick Show
  • DIRECTV Concert Series
  • Farm Aid 2010
  • Celebrity Beach Bowl 2011
For more programming information click here.

Starship

A Unique Media Platform

Scheduled Events
  • July 16 MLB • FSN, Tampa Bay @ NY Yankees
  • July 17 MLB • FOX, Tampa Bay @ NY Yankees
  • July 18 MLB • YES, Tampa Bay @ NY Yankees
  • July 20 MLB • Tampa Bay @ Baltimore Orioles
  • July 21 MLB • Tampa Bay @ Baltimore Orioles
  • July 24 MLB • FOX, Colorado Rockies @ Philadelphia Phillies
  • July 25 MLB • ESPN, Colorado Rockies @ Philadelphia Phillies
  • July 26 MLB • Colorado Rockies @ Philadelphia Phillies
  • July 30 MLB • NESN, Detroit Tigers @ Boston Red Sox
  • July 31 MLB • FOX, Detroit Tigers @ Boston Red Sox
  • August 1 MLB • NESN/ESPN, Detroit Tigers @ Boston Red Sox
  • Schedule subject to change
2,100sf LED Screen

First airship in North America and currently the only one of two in the world with 2,100sf LED screen.

Dynamic Exposure

Capable of displaying full motion, full color TV quality video day or night.

Live Event Coverage

HD Aerial Camera System provides live coverage of major sporting events to TV networks.

Real Time Action

30’ X 70’ screen can also display live video action, concerts, highlights, scoreboards, promotions, interviews, etc.

Impossible To Miss

Reach large, captive target audiences with “impossible-to-miss” video marketing platform at highly affordable rates.

High Profile

Deliver high-profile brand messaging directly overhead passionate sports fans in a fun environment.

Custom All The Way

Flexibility to customize promotions by region, by sport and by day of the week.

Experience Interactive Advertising