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Sports

Now more than ever, you need original captivating ways to reach your target audience. DIRECTV delivers an unprecedented amount of live sporting events with creative cutting-edge advertising opportunities that grasp your target demographic.

Sports Advertising

DIRECTV’s sports advertising platform features enhanced programming and targeted sponsorship opportunities. We broadcast your message emphatically and clearly to optimize awareness of your brand.

NFL Sunday Ticket™

Everyone knows DIRECTV is the undisputed leader in sports, and with exclusive rights to the NFL SUNDAY TICKET™, DIRECTV lets loyal subscribers and Fantasy Football players score more with interactive apps like Player Tracker & Alerts, Standings and NFL Trivia. Viewers never miss a play watching RED ZONE CHANNEL® (hottest plays, shown live on channel 703) or the Game Mix channel with up to eight games on one screen.* With a subscription to NFL SUNDAY TICKET™ To-Go fans get all the games no matter where they are — on their smartphone, tablet or computer.

*For full Mix Channel and interactive functionality, a D10 (or later) model interactive DIRECTV receiver is required.

 

NASCAR HotPass™

Every NASCAR® race is available in HD - with picture so crisp and lifelike that viewers will "feel the thunder" in their living room. NASCAR HotPass™ in HD offers a full-sensory experience of being at the track, in pit row and behind the wheel. This is the best way to watch a NASCAR® race on TV. And back for another lap, the DIRECTV Head to Head Knockout bracket connects fans to NASCAR like never before.

 

NCAA® NCAA Division I Men’s Basketball Tournament

Viewers can access up to 68 live games of the NCAA Division 1 Men's tournament, all in HD. Advertising sold in the first three rounds of action, totaling 56 games. Game Mix allows viewers to catch the excitement and edge-of-your-seat action of up to four games on one screen. With the Interactive Bracket, viewers can pick favorites and track their progress. Real-Time Updates provide scores on other games without missing the action of the game that viewers are tuned into.

 

MLB Extra Innings®

Viewers can follow their favorite team no matter where they live with up to 80 out-of-market games a week. Game Mix allows viewers to see up to eight games on one screen or select any one of them to see full screen action. Number of games varies by market. Blackout restrictions and other conditions apply to all sports programming.

 

NHL® Center Ice®

With NHL® CENTER ICE®, viewers can follow their favorite teams and players from outside their local area, no matter where they live! Up to 40 exciting games each week, including up to 20 games a week in blazing HD, plus dual feeds (choose between home and away broadcasts) when available, as well as select Stanley Cup playoff games. NHL® CENTER ICE® also gives access to the NHL Network™, a 24-hour all-access pass to the most comprehensive hockey coverage, both on and off the ice. The ticket to the best ice action on TV!

 

TENNIS GRAND SLAM EVENTS

DIRECTV is your ticket to scoring a courtside seat. DIRECTV’s Interactive services offers access to the most live Grand Slam season matches—all in razor-sharp HD. With the Mix channels, you can watch six matches simultaneously on mini-screens and use your interactive remote to hear live audio from the match of your choosing. With a single click, any one of the six matches can be enlarged on the full-screen Court Channel. “Match Guide” provides you with live scoring from matches in progress plus the ability to tune directly to the match you want by selecting it with your remote. “Recent Results” offers a real-time view of completed, in-progress and upcoming singles matches from the current and prior day. Finally, the “Men’s Draw” and “Women’s Draw” interactive features show how players are progressing throughout the tournament.

 

GOLF GRAND SLAM EVENTS

Experience the ultimate coverage of the Golf Grand Slam Events. Viewers can follow their favorite players with the mix channels that offer 4 major golf championships hosted by the PGA. See network coverage of storied competition plus three additional full-screen channels. Viewers can catch all the action in crystal clear HD and keep tabs on all the top golfers with an interactive leaderboard. A range of interactive features are specifically designed to enhance your enjoyment of the Grand Slam events: see current scores of Top 5 players or expand list to see a full leaderboard. Access any golfer’s hole-by-hole stats with the scorecard. Plus, viewers can go back through time with a complete list of past champions-or test their knowledge with Golf Championship Trivia Quiz.

Additional Sports Offerings

  • MLB
  • MLB Network
  • MLB Play-offs
  • Monday Night Football
  • NCAA Bowl Games
  • College Basketball Championship Week
  • NFL Network
  • NASCAR® Nationwide® Series™
  • NASCAR® Sprint® Series™
  • NASCAR® Camping World® Series™
  • NHL®
  • PGA
  • Big 10 Network
  • ESPN GamePlan
  • ESPN FULL COURT
  • Ryder Cup

Live Sports

With over 200,000 out-of-home viewing commercial establishments and more live sporting events than any other network, DIRECTV’s premier advertising opportunities are clearly unmatched against any other network.

  • Q1 Sports
    • NASCAR® Sprint® Cup Series™
    • NASCAR® Camping World® Series™
    • NASCAR® Nationwide® Series™
    • NFL Pro Bowl
    • NBA
    • NCAA® Basketball
    • NCAA Men’s Basketball Tournament
    • NCAA Bowl Games
    • BCS Bowls & National Championship
    • NHL®
    • PGA
    • Australian Open Tennis
    • Cricket
    • UEFA Champions League
    • UEFA Europa League
    • La Liga Soccer
  • Q2 Sports
    • MLB
    • NASCAR® Sprint® Cup Series™
    • NASCAR® Camping World® Series™
    • NASCAR® Nationwide® Series™
    • NBA Playoffs
    • NHL®
    • PGA
    • The Masters
    • US Open Golf
    • Wimbledon Tennis
    • French Open Tennis
    • Cricket
    • UEFA Champions League
    • UEFA Europa League
    • La Liga Soccer
  • Q3 Sports
    • MLB
    • NASCAR® Sprint® Cup Series™
    • NASCAR® Camping World® Series™
    • NASCAR® Nationwide® Series™
    • NCAA® Football
    • NFL
    • PGA Championship
    • The Open Championship
    • Summer Olympics '12
    • US Open Tennis
    • Cricket
    • UEFA Champions League
    • UEFA Europa League
    • La Liga Soccer
    •  
  • Q4 Sports
    • NASCAR® Sprint® Cup Series™
    • NASCAR® Camping World® Series™
    • NASCAR® Nationwide® Series™
    • MLB Postseason
    • NBA
    • NCAA® Football
    • NCAA Bowl Games
    • NCAA® Basketball
    • NFL
    • NHL®
    • Cricket
    • UEFA Champions League
    • UEFA Europa League
    • La Liga Soccer

Enhanced Sports

Offering dedicated interactive options that merge groundbreaking technology with desirable entertainment applications. An interactive innovation that offers another valuable way to reach customers. Click below to learn more.

  • Sports Mix

    Offers instant, live access to up to eight screens of the best televised sports channels at one time including ESPN, ESPN NEWS, NBA TV, NFL Network, The Golf Channel, Outdoor Channel and Fuel TV. Advertisers now have the ability to “skin” and Brand the Mosaic Channel, which greatly enhances the value of sponsorship.  Static Ad Units are accessed off the Mix Channels.

  • RED ZONE CHANNEL®

    Bring your brand front and center in our live sports show with customized features, on-air mentions and studio branding throughout the telecast as the action unfolds live and direct.

  • U.S. Open Tennis Experience

    Serve up your brand on the U.S. Open Mix Channel, Match Guide, Recent Results, and Men’s & Women’s Draws with a Static Ad Unit and premiere logo placement to deliver the DIRECTV tennis fan exclusive access to more early round matches, statistics and information on demand, and the ability to view up to five matches simultaneously.

  • News Mix

    Features an instant glimpse of breaking news, developing stories and daily coverage from the highest rated news networks such as CNN, Headline News, CNBC, MSNBC, Fox News Channel and The Weather Channel.

  • NFL SUNDAY TICKET™ Short Cuts

    Bring fans commercial-free recaps of every Sunday afternoon game with this unique sponsorship opportunity with logo placements, :15 billboards, static banners and customized features.

  • French Open Experience

    Providing up to 350 hours of tournament coverage and more than 100 matches, the French Open Experience gives customers first class treatment to one of the most prestigious tournaments in tennis. Customers will have access to the Mix Channel, where they can watch up to six live matches at the same time; the Match Guide, where scores and match schedules can be accessed; Recent Results, a convenient way to view real-time scores, and Men’s & Women’s Draws, featuring a complete round-by-round chart of which players are still in the tournament.

  • NFL SUNDAY TICKET™ Game Mix

    With up to 8 broadcasts on one screen, Interactive channel 702 offers viewers the ultimate NFL experience, as well as opportunities for advertisers to target their messaging. Available in HD.

  • NFL SUNDAY TICKET™ Online

    On a PC, MAC or iPad, stream live video, real-time highlights, and detailed stats for every NFL SUNDAY TICKET™ game, plus the RED ZONE CHANNEL®. Fans can create their own Mix Channel to watch up to four live games at the same time on one screen or utilize Picture-in-Picture to easily switch between two NFL games. Includes a selectable banner which links to a sponsor’s website and is displayed during all Sunday games.

  • Australian Open Experience

    DIRECTV customers get access to bonus coverage of outer-court and early-round matches, as well as up to 6 live matches at the same time on the Mix Channel – all through the exclusive Australian Open Experience. Other features include the Match Guide, Recent Results, and Men’s & Women’s Draws. These interactive applications allow fans to see scores from matches in progress on the court channels and see real-time scores for both in-progress and competed matches.

  • Player Tracker and Alerts

    Track up to 18 players on your fantasy team(s) with real-time individual and sponsored player ALERTS including a :05 display of the sponsor logo. Player Alerts appear across all NFL SUNDAY TICKET™ channels.

  • NFL SUNDAY TICKET™ Mobile

    DIRECTV’s mobile app lets fans watch all NFL SUNDAY TICKET™ games and RED ZONE CHANNEL® live, see highlights and get detailed stats on their smartphone and tablet. Advertisers can catch elusive consumers no matter where they are with a 5 second billboard shown while the app loads.

  • Wimbledon Experience

    Customized features, Static Ad Unit and logo placement on interactive applications like Mix Channel, Match Guide, Recent Results, and Men’s and Women’s Draws allow fans to watch up to six live matches at once and see real-time scores for both in-progress and completed matches all while interacting with your brand.

  • NASCAR HotPass™ Driver Channels

    :30 media and animated billboards are available on four dedicated driver channels to bring your brand for a ride along with exclusive access and behind the scenes footage on pit road.

  • NFL Trivia

    Special logo placement gets fans in the game by testing viewers’ knowledge of each game with ten challenging and funny questions.

  • PGA Championship

    Bring golf fans up to par with unrivaled coverage of the PGA Championship with unique sponsorship opportunities like a Static Ad Unit and branding the PGA Mix Channel, Interactive Leaderboard, Scorecard and PGA Championship Trivia Quiz.

  • UEFA Mix

    Kick your brand onto DIRECTV's Soccer Mix Channel with an exclusive skin and Static Ad Unit where viewers can see eight live international matches on one screen or select one to tune to full screen action.

  • NFL Standings

    Have your brand settle the score by delivering current divisional and wild-card standings for the entire league with exclusive logo placement.

  • Olympics

    Keep viewers up to speed during the Olympics by branding DIRECTV's interactive applications, including TEAM USA Update, Medal Count, Schedules and Trivia Challenges..

  • MLB Extra Innings Mix

    The mix allows viewers to see up to eight games on one screen while never losing site of your brand. Take baseball fans out to the ballgame with up to 80 out-of-market games a week with an exclusive banner on the mix screen that can link to a channel, or SAU.

  • U.S. Open Golf Experience

    In partnership with NBC and ESPN, DIRECTV provides customers with three bonus channels in addition to the national broadcast. Not only do customers get extra coverage – all in crystal-clear HD – they can also watch the exclusive Mix Channel with four channels at the same time. Other interactive features that are part of the U.S. Open Golf Experience include a real-time leaderboard, individual scorecards, Top5 Leaders scores, The U.S. Open Golf Preview and reviews, and The U.S. Open Golf Trivia Game.

  • Open Championship Golf Experience

    Taking place at the legendary Old Course at Royal St. Andrews, The Open Championship Golf Experience includes a 4 cell mix channel with the network feed plus 3 additional bonus channels of course coverage. In addition, customers can enjoy unique interactive features such as Top 10 Leaders - a convenient view of the top 10 current scores against par. Leaderboard provides information on all golfers in the field. Scorecard provides hole-by-hole stats for each player in the field both for current rounds and previous rounds. Finally customers have access to a 10 question trivia quiz focusing on the history of the event. All offerings will be in both SD and HD.

DIRECTV Blimp Advertising

Take advantage of an extraordinary unique media platform that delivers dynamic exposure for your brand at live major sporting events. Offering you customized promotions by region, sport and day of the week.

Scheduled Events
  • February 2 NCAA on ESPN • South Carolina @ Florida
  • February 6 NBA on Sunsports • LA Clippers @ Orlando
  • February 8 NBA on Fox Sports • Miami @ Orlando
  • February 14 NHL on Sunsports • Senators @ Tampa Bay
  • February 15 NCAA on ESPN2 • Villanova @ USF
  • February 23 NASCAR on ESPN2 • NASCAR Now
  • February 24 NASCAR on ESPN2 • NASCAR Now
  • February 26 SportsCenter on ESPN2 • SportsCenter Special
  • Schedule subject to change
2,100sf LED Screen

First airship in North America and currently the only one of two in the world with 2,100sf LED screen.

Dynamic Exposure

Capable of displaying full motion, full color TV quality video day or night.

Live Event Coverage

HD Aerial Camera System provides live coverage of major sporting events to TV networks.

Real Time Action

30’ X 70’ screen can also display live video action, concerts, highlights, scoreboards, promotions, interviews, etc.

Impossible To Miss

Reach large, captive target audiences with “impossible-to-miss” video marketing platform at highly affordable rates.

High Profile

Deliver high-profile brand messaging directly overhead passionate sports fans in a fun environment.

Custom All The Way

Flexibility to customize promotions by region, by sport and by day of the week.

Experience Interactive Advertising
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