Targeted Clusters
DIRECTV 2012 General Entertainment Clusters represent a national footprint with coverage in every major DMA. With 85+ networks, segmented into demographically targeted clusters, DIRECTV assures to enhance your campaign in the national spotlight. Measured by Nielsen, Kantar Media, and EDI capable.
Adult Cluster
Female Cluster
Kids Cluster
Lifestyle Cluster
Male Cluster
News Cluster
Sports Cluster
Young Adult Cluster
Entertainment Cluster
Information Cluster
DIRECTV MÁS
Direct Response
Direct Response Advertising consists of two components, short form and long form. Short form
units range from :15 to :60 seconds in length. Long Form units are 30 minutes in length. All Direct
Response ads need to have a method of response; either an 800 number and/or a web address.
Short Form and Long Form Direct Response
DIRECTV is the destination for Short Form and Long Form Advertising Sales. There are many options for short form agencies and advertisers. These include our 11 demographically targeted clusters, live sporting events, regional sports and interactive advertising. We accept :15, :30, and :60 second units on all clusters and live sports.
Our Long Form Advertising Sales opportunities consist of twenty one channels that are dedicated to infomercials, live shopping and programming which can be viewed in all DIRECTV residential households. Time is sold in blocks ranging from a ½ hour to a full 24/7 branded channel, where a total of 10,248 half-hour long form advertising is available per week. Packages can be customized based on a client’s needs.
For more information, please contact the following:
Short Form
Erin Cohen 212-205-0603 or ecohen@directv.com
Long Form
James Vargas 212-205-0609 or jvargas@directv.com
AUDIENCE Network™
The AUDIENCE Network™ Pure premium advertisement—reaching over 30 million viewers. The exclusive home for the smartest, most daring entertainment on television, and it’s still included with any DIRECTV package. Viewers tune in to catch critically-acclaimed original series, concerts by today’s hottest artists and special events you can’t see anywhere else.
Challenging the norm, pushing the envelope, and even sometimes taking risks, the AUDIENCE Network brings together the best variety of critically acclaimed programming available only to DIRECTV customers.
DIRECTV Cinema
DIRECTV subscribers are heavy movie consumers and advertisers can now reach them in the most natural and uncluttered environment through DIRECTV Cinema, DIRECTV’s quality pay-per-view film service that features 400 of the newest movie releases.
Cinema Sponsorship
The DIRECTV Cinema Sponsorship is a unique opportunity to exclusively air content up to 2:30 minutes. One exclusive :30 commercial or full trailer up to 2:30 minutes will be placed at the start time of every available DIRECTV Cinema pay-per-view film. Mimicking a theater experience, viewers will see the advertiser’s spot first, followed by the :10 DIRECTV Cinema opening, then directly into the start of the film.
The sponsorship also lends advertisers the chance to utilize the DIRECTV Cinema on demand and DVR platforms. Advertiser’s poster will be prominently placed on the home channels of DIRECTV Cinema on demand (channel 1000) and DIRECTV DVR’s Showroom (channel 1999). Once selected, the poster enables immediate playback of the 2:30 trailer.
Reach millions of movie and entertainment enthusiasts each week through this unique sponsorship!
DIRECTV Cinema Sponsorships are sold on a 1 week basis and require a media schedule.