Programming Overview
DIRECTV provides an unparalleled universe of programming opportunities designed to
connect you with your most passionate audience.
Through DIRECTV's Targeted Clusters,
your advertising message is delivered to the specific network groups which best
represent your core audience type, from Young Adult, Lifestyle, to Sports and more!
Additionally, DIRECTV offers more Live Sports than any other network, exclusive
Original Programming on The 101® Network, and Enhanced Programming features like
Mix Channels and NFL Short Cuts.
Be sure to check out our Long and Short Form Direct
Response programs, and complete schedule of exciting 2009 offerings.
GET YOUR ADS INTO MORE EXCLUSIVE SHOWS, NETWORKS AND PREMIERS THAN YOU EVER IMAGINED POSSIBLE.
Sponsorship Overview
DIRECTV delivers the competitive edge you’ll need for reaching your target audience by
offering the most innovative sponsorship opportunities, including
interactive advertising, original and exclusive
programming and sports advertising that features enhanced platforms.
THE ONLY PLACE FOR “IN-GAME” SPONSORSHIP OPPORTUNITIES.
Best Head-of-household and Male 18-34 for any Monday Night Football game in 4 years!!!
Source: Nielsen Media Research (Live)
MNF Week 4 Games –10/5/09, 9/29/08, 10/1/07, 10/2/06
DIRECTV Universe
Advertisers now have the ability to “skin” and brand the Mosaic Channel, which greatly enhances the value of sponsorship.
Interactive Services Overview
DIRECTV is the unrivaled innovator in interactive television and is excited to offer a suite of Emmy® Award winning interactive advertising opportunities.
Our interactive platform offers advertisers across all major categories the ability to engage consumers, deliver impactful messaging and obtain measurable results.
Receive complete metrics reporting including zip code leads after content airs.
Since 2005, our business has grown from three original partners and is now executing campaigns for over forty brands.
Target an active audience with your brand's presence.
DIRECTV Names Michael White as New President and CEO
DIRECTV, the world's leading provider of digital television services,
today named Michael White as its new President and CEO. White announced in September that he will retire later this year
from his current position as CEO of PepsiCo International and vice chairman of PepsiCo. He will assume his new role at
DIRECTV beginning Jan. 1, 2010.
"After a very thorough search, we have found an exceptional leader with a sustained track record of success, profitably growing
businesses and a reputation for making the impossible possible," said Malone. "Mike also brings the highest degree of
leadership, innovation and passion to the table - all qualities that will help drive DIRECTV's performance in the coming years. I
look forward to watching him build on DIRECTV's success and lead the company to an exciting new future."