Interactive Advertising

DIRECTV is the unrivaled innovator in interactive television and is excited to offer a suite of Emmy® Award winning interactive advertising opportunities. Our interactive platform offers advertisers across all major categories the ability to engage consumers, deliver impactful messaging and obtain measurable results. Receive complete metrics reporting including zip code leads after content airs. Since 2005, our business has grown from three original partners and is now executing campaigns for over sixty brands.   

DIRECTV ACTIVE™

Accessed by selecting the ACTIVE button on remote control. DIRECTV ACTIVE is the interactive homepage for DIRECTV subscribers. Available in over 14 million households and since its re-launch in 2008, the new DIRECTV ACTIVE™ has had over 183 million total impressions.

DIRECTV Active™
  • Features local weather, What’s Hot on DIRECTV, lottery results, customer support.
  • Recently redesigned for a better interactive user experience.
  • Static and Dynamic Ad Units exclusively showcased.
  • Averages 2.7 million unique HH visits and 11.5 million total impressions each month.
Download Media Kit One-sheet

Static Ad Unit

Offers a basic and simple level of user interactivity designed to make immediate impact on the viewer. Ideal for call to action messages, one-touch RFI/Lead generation and direct “tune-to” functionality.

Download Media Kit One-Sheet

Dynamic Ad Unit

An advertiser owned channel which offers enhanced user interactivity designed around advertiser long-form video content. An entertaining and enriched advertising venue where consumers are able to interact and spend time with branded video content. The Interactive Advertising Channel has 3 entry-points.

The Interactive Advertising Channel

The Interactive Advertising Channel is a 24/7 advertiser-owned interactive channel. Viewers can access this channel through a :30 commercial, DIRECTV ACTIVE™, or the EPG. With this exclusive sponsorship, DIRECTV heavily promotes the ad message by driving viewers to the Interactive Advertising Channel through multiple entry points.

:30 Cross Channel Media
Call to action messaging embedded within an advertisers :30 spot can prompt viewers to directly tune to the Interactive Advertising Channel.
DIRECTV ACTIVE™
Accessed by clicking on video banner on the DIRECTV ACTIVE™ channel.
EPG Access
The Interactive Advertising Channel is a linear channel available to all DIRECTV subscribers. The channel can be accessed via scroll over while channel surfing using Electronic Program Guide.
Download Media Kit One-Sheet

Dynamic Ad Unit Client Campaigns

An advertiser owned channel which offers enhanced user interactivity designed around advertiser long-form video content. An entertaining and enriched advertising venue where consumers are able to interact and spend time with branded video content. The Interactive Advertising Channel has 3 entry-points.

Dodge

Axe Twist Humor Tour
Designed by Designed by Brightline iTV

4/19/10

Bertolli
Designed by Designed by Brightline iTV

5/10/10

Burger King
Designed by Designed by Brightline iTV

3/1/10

Kid Rock
Designed by Designed by Brightline iTV

5/17/10

Lipton: Sex and the City
Designed by Designed by Brightline iTV

5/24/10

Wish-Bone
Designed by Designed by Brightline iTV

4/5/10

Zyrtec
Designed by Designed by Brightline iTV

4/12/10

AUDI

6/7/10

Static Ad Unit Client Campaigns


Offers a basic and simple level of user interactivity designed to make immediate impact on the viewer. Ideal for call to action messages, one-touch RFI/Lead generation and direct “tune-to” functionality.

Bass Pro

9/21/09

Drop Dead Diva

6/7/10

Miricle Whip

5/10/10

Resorts and Residence

4/5/10

Reelz Channel

7/27/09

Experience Interactive Advertising
MLB Extra Innings
Get your ad in the games and knock them out of the park.
DIRECTV Concert Series
Run your ad in premiere concerts every Monday night.
The Wire
Among the most heralded series on The 101 Network.
NASCAR HotPass™
Give your advertising the checkered flag.
DIRECTV 3D
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DIRECTV AND NCC REVOLUTIONIZE ADVERTISING
Advertisers Can Now Reach More Customers Than Ever With DIRECTV's Access to Local Ad Spots.
Multi-room Viewing is Here
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DIRECTV Group and DISH Network Launch ASAP
National Advertisers Will be Able to Reach Nearly One-Third of U.S. Pay-TV Households.
Supreme Court of Comedy
America's Funniest Comedians Tackle the Courtroom in Season.
Versus is back
DIRECTV and VERSUS reach a carriage agreement.
DIRECTV partners with Panasonic
First television provider to launch 3D TV!
Head2Head
First ever bracket competition for charity to NASCAR Sprint Cup Series™
DIRECTV Merges
Completes Merger with Liberty Media
DIRECTV Names New CEO
Michael White will join the DIRECTV team as President and CEO
Interactive Weather Features
DIRECTV customers are tuning into Interactive Weathers Features and On-Demand weather content.
Ultimate Displaced Fan Search
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Farm Aid 2009 to Broadcast Live in HD
Commercial Free Exclusively on DIRECTV's The 101 Network.
DIRECTV Announces Addressable Advertising
DIRECTV and Indivi enable geographically targeted ads.
DIRECTV Customer Satisfaction
Rates Higher Than All Major Cable Companies for Ninth Consecutive Year
NBA TV
NBA TV signs multi-year agreement with DIRECTV.
Friday Night Lights
Friday Night Lights returns to DIRECTV's The 101® Network this fall.
DVR Scheduler App
DIRECTV launches DVR Scheduler app for the iPhone and iPod touch.
The Dan Patrick Show
Dan Patrick signs up for new TV show on DIRECTV debuting this summer.
TNS® DIRECTView™
National opt-in audience measurement panel of 100,000 DIRECTV subscribers - the largest US national audience measurement panel ever.
The Sportsman Channel on DIRECTV, Channel 605
Network to Launch Several New Shows for 2009.